Every year, Samsung announces its new model for its flagship S series at its January Unpacked event — the first of two expected Unpacked events in a year, with the second one usually reserved for its foldables, the Fold and Flip.
Last year’s S24 was known for its AI features, being the first one to build a package around AI. The move was successful for Samsung, with the S24 outpacing its predecessor, the S23, in sales. This year, Samsung is expected to continue its push in the AI space for smartphones. While everyone expects Samsung to reveal an S25, the scene is also abuzz with possible surprise announcements or teasers like a new Galaxy Ring or maybe a VR device.
Catch the live event on Thursday, January 23, at 2 am, Philippine time. Rappler is at the live event to be held in California, where we’ll be bringing live updates. Do bookmark this page, and watch the stream above.